What are you mad about?
Minimal on the outside. Mad on the inside. Mad Inside is our ambassador call. One person per city, chosen for the truest fit, not the biggest following. You get a set of pieces to give, not to sell, and you carry the question into your own streets.
- One city, one ambassador
- A set of Mad Inside pieces to give, not to sell
- You ask your city the question, and place the brand on the people who answer best
- Chosen for conviction, not follower count
The brand is a question. Everyone gets to answer it.
The engineWe do not shout the brand. We ask a question and let a city answer it. Add yours below and watch the wall fill. This is the campaign, working in front of you.
Real answers, unedited. Traffic and the planet sit on the same wall.
Two honesties. Earth and skin.
What we are mad aboutEveryone is mad about something. We are mad about two things worth staying mad about. The ambassador we choose is mad about them too.
Sustainability
- Undyed greige organic cotton. The colour of the fibre, nothing added.
- No dye baths, so far less water and no runoff.
- Made to last and to be worn plain, not chased by a season.
- Fewer processes, fewer chemicals, less to hide.
Wellness
- What sits against your skin all day should be the cleanest thing you own.
- No dyes, no prints, no finishes rubbing off on you.
- Full coverage, real cotton, made to breathe.
- Comfort you forget you are wearing.
No chemicals. No additives. No dyes.No lies.
The mark is small on purpose.
The merchMad Inside is printed where it belongs and no louder than it needs to be. Minimal on the outside. The line sits on the part of you the piece covers. Pick a category to see where.
Pieces to give, not to sell. An ambassador hands them to the people who answer best.
One city. One person. Real conviction.
The ambassador programWe are not buying reach. We are finding the one person in each city who already lives the question, and handing them the brand.
One city, one voice
A single ambassador per city. You own the question where you live.
To give, not to sell
A set of pieces to place on the people who answer best. No selling.
Ask your streets
Carry the question into your own city and capture the real answers.
Conviction over count
Chosen for what you are mad about, not how many follow you.
Four steps from application to the street.
How it worksApply
Tell us your city and what you are mad about. Two honest lines beat a media kit.
We choose one
One ambassador per city, picked for conviction. We read every application and reply within a week.
Get your kit
A set of Mad Inside pieces arrives, to give, not to sell, plus the question and a simple brief.
Work your streets
Ask your city the question, capture the answers, and place the brand on the people who answer best.
Are you Mad Inside?
Before you applyReach is easy to buy. Conviction is not. Three honest questions decide more than any follower count. Tick what is true.
This is not a quiz you can fail. It is a mirror. Answer it honestly.
Two honest lines. That is the whole audition.
No portfolio, no rate card. Tell us your city and what you are mad about. If it is true, that is the fit we are looking for.
Mad about sustainability and wellness. The truest fit, not the biggest following.
Your answer is on the wall now. If you are the truest fit for your city, we will be in touch within a week. Stay mad.
The parts people ask about.
Straight answersDo I need a big following?
No. We choose one ambassador per city for conviction, not follower count. The truest fit beats the biggest number every time.
Is this a paid job?
It is a role, not a payslip. You receive a set of Mad Inside pieces to give, not to sell, and you carry the question into your city. Chapter one is Chennai, Bangalore, Hyderabad and Cochin, then we travel the country.
What do I actually do?
Ask your city what it is mad about, capture the real answers, and place the pieces on the people who answer best. We give you the question and a simple brief. The streets are yours.
Why undyed cotton?
Greige is the natural colour of the fibre with nothing added. No dye means far less water, no chemical runoff, and nothing sitting against your skin. Honest to the earth and honest to the body.
How are ambassadors chosen?
We read every application and reply within a week. One person per city, picked for what they are mad about and how honestly they live it.
Minimal on the outside. Mad on the inside.
Mad Inside is the ambassador call for Mad Minimalist. Undyed organic cotton essentials. One city, one voice, real conviction.